Section		Page
	How to navigate this book ………………….....	4
	Contents ...………………………..........….......	5
1	About the author ...……………...………….....	16
2	About this book ………………...…………….	17
3	Why you need this book …………...……...…	18
	History of beads ………………………….……..	18
	Objective ………………………….......……….…...	18
	Is this you? ……………………………………...	18
4	Started is your greatest problem to selling ..	19
5	A round tuit ……………………………………..	20
6	Go for it! ……………………………………...…	21
7	How to take the first steps …………………..	22
8	How to make more time …………………......	23
9	You can be lucky! ……………………………..	25
10	Cash for good jewellery is out there with your name on it!	25

11	How to sell your handcrafted jewellery …………….	26
	Networking …………………………………………..	26
	Craft fairs ……………………………………………	27
	Home jewellery parties ………………….…………...	27
	Online store ………………………………………….	27
	Self marketing ………………………………………..	27
	Get other people selling for you ……………………..	27
	Promote through a charity …………………………..	27
	How to get a sales license …………………………...	28
12	Educating the client ………………………………..	28
13	Looking after customers …………………………..	29
	Ensure customers remember you ……………………	29
	Build a customer list …………………………………	29
	Respect customers …………………………………	29
	Fix problems …………………………………………	30
	Guarantee …………………………………………….	30
14	How to get a credit card merchant account ................	30
	Your bank ……………………………………………	30
	Easy merchant account ………………………………	30
	Real time authorization ………………………………	31
	Cost …………………………………………….…..	31
	Chargebacks ……………………………………….	31
	Difference between your own merchant account & Paypal	31
	American Express …………………………………	32
15	Unique selling point ………………………………..	32
	How to make a USP ………………………………….	32
	Be bold ……………………………………………….	33
16	How to sell jewellery at craft fairs ………………….	33
	How to start ………………………………………….	33
	Maximize appeal …………………………………….	33
	How to display ………………………………………	33
	Presentation is everything! …………………………..	34
	The first two-hours …………………………………..	35
	Help the browser …………………………………….	35
	Never turn away a sale ………………………………	36
	Watch out for theft ……………………………………	36
	After the fair …………………………………………	36
17	How much do I charge? ……………………………..	37
	Add the costs ……………………………….………...	37
	Don’t miss hidden expenses …………………….......	37
	Record purchases ……………………………..……	38
	How to calculate what to charge …………….…….…	38
	Never sell cheap …………………………………	38
18	Jewellery home parties ……………………………...	39
	Everyone loves a party! ……………………………..	39
	Organizing the party ………………………………..	39
	Invitations …………………………………….….….	40
	Attract more people ……………………………..…..	40
	Setting up …………………………………………...	40
	How to sell ……………………………………....….	41
	Extra party tricks ……………………………………	42
	Hostess incentives …………………………………..	43
	Hostess credits ………………………………………	43
	Discount vouchers …………………………………..	44
19	How to organize a jewellery E-party online ….……	44
	What is a jewellery e-party …………............…..…..	44
	Why is a jewellery home party so efficient? ………….	44
	How an online jewellery party works ………………...	45
20	Selling other peoples jewellery ………………..…...	46
	Affiliate …………………………………………….	47
21	How to get other people to sell your jewellery …….	47
	From a brick & mortar shop ……………………….	47
	From online stores ………………………………….	49
22	Wedding beads ……………………………………..	50
	Bridal jewellery ……………………………………….	51
	Beading for gowns ………………………….……….	51
	Bridal tiara designs ……………………….……….…	52
	Gift ideas …………………….…………….…..……	53
23	How to get orders from bridal shops ……………….	53
24	How to sell your jewellery in florist shops …..….…...	53
	Cross promotions ………………………….…….…	54
25	Selling on eBay ……………………………………..	54
	To start ………………………………………….…...	54
	How to sell jewellery on eBay ……..………….….….	55
	Catchy heading ……………………………………….	55
	Good photo ……………………………………….....	55
	Right price ……………………………………………	55
	Timing ………………………………………….…....	55
	Communication …………………………………...…	56
	Paypal ……………………………………...…………	56
	eBay Shop ………………………………………...…	56
	Charge for shipping …………………………………..	57
	Automate ……………………………………..……...	57
	Good supplies ……………………………..…….	57
26	Selling online on your own …………………………..	57
	A simple website may be all you need …………..…...	57
	Make the site personal ……………………..………...	57
27	How to build a website with an online shop to sell jewellery	58
	Register a domain with a host ……………………….	59
	Your front page ………………………………………	60
	How to structure content within the site …………….	62
28	Buy something from your competitor’s website ....	63
29	How to market your website ……………….……..	64
	Make it easy for search engines like Google to find you	64
	Carefully select your front page heading and sub-heading	65
	Submit your site to Google ……………………….….	65
	Show your URL (wed address) in many places .............	65
	Build a link page and exchange links ………………….	65
	Every page needs a link back to the home page & a call for action
	Write little articles about what you do …………………	68
	Use auto responders everywhere you can ……….…...	68
	Affiliate programs ……………………………….…...	68
	Pay per click adverting can be very effective …….…..	69
30	How to dramatically increase sales with gift vouchers	69
31	How to take photos that sell ……………………….	69
	The camera ………………………………..………..	69
	Illumination ………………………………………….	69
	Taking the photo …………………………………..	71
	Afterwards – improving the photo on your computer	72
	How MrBead photographs …………………………..	72
32	How to make a killing selling at jewellery shows! ……	73
	How do I get into shows? …….…………………….…	73
	How to display at a shows ………………………..…..	74
	Multi-day shows ………………………………………	76
	Insurance ……………………………………………..	76
	How to sell to customers …………………………….	78
	Make it easy to pay ……………………………….….	77
	Market your website too ………………………….….	77
	Sell add-ons ………………………………………….	78
	Jewelry care tips help sales ……………………………	78
33	How charities can bring you big sales ………….…...	79
34	How to open a brick & mortar bead shop ………..…	80
	Raising the cash ………………………………………..	81
	Start small ……………………………………………...	81
	Marketing is the secret to success ……………………...	81
	Display to sell ………………………………….……….	82
	Stock …………………………………………………..	82
	Not easy …………………………………………….….	82
35	Selling jewellery for more profit ……………………..	83
	Sell benefits, not products ……………………………..	84
	Don’t copy losers ……………………………………..	84
	Customers will pay! ………………………………..…	84
	Gain from the competition …………………….……..	84
36	Why increase your prices right away! …………..…..	85
	What price change does to your bottom line …………..	85
37	How to earn money teaching jewellery making ……	86
	You’re an expert, and don’t know it! ………………	86
	A growing business …………………………………	86
	It’s easy …………………………………………….	86
	How to find students ……………………….……….	87
	Where can I teach ………………………….……….	87
	Ideas for projects ……………………………….….	88
	Organizing the jewelry making workshop …………..	88
	How long should the workshop last? ……………….	89
	Plan in advance …………………………………….	89
	How to make your jewelry workshop more profitable	90

Section Three

38	Where to source good quality beads cheaply ……	92
39	Top ten tips when buying beads online …………	93
40	What's a fair price for beads? …………………..	96
	Why beads are so expensive ……………………	95
41	Buying beads by size ……………………………..	96
	Measuring beads …………………………………	96
42	How many beads will I need? …………………...	97
43	Choosing beads by material ……………………..	98
44	Choosing beads by shape ………………………..	99
45	How to buy beads at bead shows …………………	105
	The best way to buy at bead shows ……………….	102
	Money at bead shows ………………………….……	102
	Other bead show tips ………………………………	103
46	How to buy beads wholesale .……….…………...	104
47	How to travel overseas to source beads ……….	106
	How to get the best price ……………………………….	107
	Visas …………....................................…………………….….	107
48	How to buy beads in China ………………….…	108
	Wild! …………………………………………….…	108
	Getting there ………………………………………	108
	Hong Kong ……………………………………….	108
	Guangzhou …………………………………….…	109
	Beijing ……………………………………………	109
	Shanghai …………………………………………	109
	China transport …………………………………	109
	How to buy beads in South Korea ……………..	110
49	How to buy beads in Thailand ……………..	110
50	How to deal with overseas money ……………...	111
51	How beads get their colour? …………………...	112
52	How to tell natural colour from dyed ……….…	114

Section Four

53	The secrets of pearls ……………………………..	115
	Pearls sell! ………………………………………...	115
	What are cultured pearls? …………………………	115
	Colour pearls ………………….………………….	116
	The best pearls ………………………………………	116
	What is mother-of-pearl? ……………………….……	116
	Matching pearls …………………………………....	117
	Knotting a pearl necklace ……………………….……	117
	How to tell real pearls from fake …………………….	117
54	How to sell jade jewellery ………………….……...	119
	Buying jade for jewellery ……………………………	119
	History of jade ……………………………………	120
	Types of jade ……………………………………..	121
	Quality of jade ……………………………………	121
	How to use jade in your designs ………………….	121
55	Coral - the living gemstone ……………	121
56	How to profit from chips ………………………...	123
57	How to make money from magical beads ……...	124
	A truly magical stone – quartz ………………………	124
	Swarovski crystal beads ……………………….….	126
	Moonstone - nature’s treasure with a sensuous and charm	127
58	Warm up winter with lampwork beads! ……….	128
59	How charm bead magic can make you money ….	132
	How to sell charm jewelry ……………………..	130
	Troll beads ………………………………………..	131
60	How findings make you more money …………..	132
	Spacer beads ………………………………………	133
	Bead wire & other findings ………….………………	133
61	How to sell seasonal Jewellery ……………….…	134
	Some of the main holidays to sell to sell-to ….………	134
	Valentine’s Day ……………………………………	134
	Easter & spring jewellery ………..…………………	134
	Mother’s Day ………………………………………	134
	Father’s Day ……………………………………….	135
	Summer beads ……………………………………..	135
	Autumn jewellery - gems for the fall ,,……………..	136
	Halloween jewellery ..…..………………………….	136
	Christmas jewellery …….…………………………	137

62	How to design jewellery ………..……………	138
	How to start ………………………………………..	138
	Colour …………………………………………….	138
	Size of beads ………………………………………	138
	Balance …………………….………………………	139
	Findings ……………………………….…………..	139
	Start with a frame ………………………………….	139
	Where to find inspiration ………………………….	139
	How do I know I have a good design? ………….	140
63	How to use your leftover beads	141
	What to do with the leftovers ……………………..	141
64	How to make a simple bead bracelet …	142
65	Pendants make designer necklaces easy …	143
66	How to thread beads and make a necklace	145
67	How to make an amethyst necklace ………..	147
68	Common catches & bails .………………….	148
69	How to store beads ………………………….	150

Section Six

70	Gemstones by the month …………………	152
	January: Garnet ………………………………….	152
	February: Amethyst …….…………………………	153
	March: Aquamarine ……………………………..	155
	April: Diamonds …………………………………	156
	May: Moonstone ………………………………...	157
	June: Pearl ………………………………………	159
	July: Ruby ……………………………………..	160
	August: Peridot ………………………………..	160
	September: Sapphire ………………………………	162
	October: Opal ……………………………………	163
	November: Topaz ………………………………..	165
	December: Turquoise ……………………………	167