How to Make a Killing Selling Bead Jewelry

 

 

Contents:

Section One

                                                                                                     

Section   Page
  How to navigate this book  …………………........ 4
  Contents   ...………………………..........……........ 5

1

About the author   ...……………...…………….....

16

2

About this book     ………………...……………….

17

3

Why you need this book   …………...……………

18

History of beads        ………………………….……..  

18

Objective ………………………….......………….…...  

18

Is this you?   …………………………………….…...  

18

4

Started is your greatest problem to selling …..

19

5

A round tuit   ………………………………………..

20

6

Go for it!   ………………………………………...…

21

7

How to take the first steps   ……………………..

22

8

How to make more time   ………………………..... 

23

9

You can be lucky!   ……………………………...…

25

10

Cash for good jewelry is out there with your name on it!  

25


Section Two

11

How to sell your handcrafted jewelry   ………………. 

26

Networking   ……………………………………………..   

26

Craft fairs   ………………………………………………  

27

Home jewelry parties   …………………………………...   

27

Online store   …………………………………………….   

27

Self marketing   …………………………………………..   

27

Get other people selling for you   ………………………..    

27

Promote through a charity   ……………………………..   

27

 

 How to get a sales license   ……………………………...    

28

12

Educating the client   …………………………………..  

28

13

Looking after customers   ……………………………..   

29

Ensure customers remember you   ………………………     

29

Build a customer list   ……………………………………     

29

Respect customers   ……………………………………     

29

Fix problems   ……………………………………………     

30

Guarantee   ……………………………………………….     

30

14

How to get a credit card merchant account .................   

30

Your bank   ………………………………………………

30

Easy merchant account   …………………………………     

30

Real time authorization   …………………………………     

31

Cost   ……………………………………………………..     

31

Chargebacks   ………………………………………….      

31

Difference between your own merchant account & Paypal

31

American Express   ……………………………………       

32

15

Unique selling point   …………………………………..    

32

How to make a USP   …………………………………….      

32

Be bold   ………………………………………………….      

33

16

How to sell jewelry at craft fairs   …………………….    

33

How to start   ………………………………………….        

33

Maximize appeal   …………………………………….        

33

How to display   …………………………………………       

33

Presentation is everything!   …………………………..         

34

The first two-hours   ……………………………………..       

35

Help the browser   ……………………………………….       

35

Never turn away a sale   …………………………………       

36

 

Watch out for theft   ………………………………………

36

After the fair   ……………………………………………       

36

17

How much do I charge?   ……………………………..     

37

Add the costs   ……………………………….………....       

37

Don’t miss hidden expenses   ……………………..…...        

37

Record purchases   ……………………………..……         

38

How to calculate what to charge   …………….…….…         

38

Never sell cheap   …………………………………      

38

18

Jewelry home parties   ………………………………...     

39

 

Everyone loves a party!   ……………………………..         

39

Organizing the party   ………………………………..         

39

Invitations   ………………………………………….….        

40

Attract more people   ……………………………….…..        

40

Setting up   ………………………………………..…….        

40

How to sell   …………………………………………….        

41

Extra party tricks   ………………………………………        

42

Hostess incentives   ……………………………………..        

43

Hostess credits   …………………………………………     

43

Discount vouchers   ……………………………………..     

44

19

How to organize a jewelry E-party online  …………    

44

What is a jewelry e-party   …………............………..      

44

Why is a jewelry home party so efficient?   …………….     

44

How an online jewelry party works   …………………...     

45

20

Selling other peoples jewelry   ………………………...   

46

Affiliate   ……………………………………………….     

47

21

How to get other people to sell your jewelry   ……….    

47

From a brick & mortar store   ………………………….      

47

From online stores   …………………………………….      

49

22

Wedding beads   ………………………………………..   

50

Bridal jewelry   …………………………………….…….     

51

Beading for gowns   ………………………….………….

51

Bridal tiara designs   ……………………….………….…     

52

Gift ideas   …………………….…………….……………    

53

23

How to get orders from bridal shops   ………….…….   

53

24

How to sell your jewelry in florist shops   ……….…...   

53

Cross promotions   ………………………….…………      

54

25

Selling on eBay   ………………………………………..   

54

To start   ………………………………………….…...      

54

How to sell jewelry on eBay   ……………………….….     

55

Catchy heading   …………………………………….….       

55

Good photo   …………………………………………....      

55

Right price   ………………………………………….…       

55

Timing   ………………………………………….……..      

55

Communication   ………………………………….……      

56

Paypal   ……………………………………...…….……      

56

eBay Store   ………………………………………….…      

56

Charge for shipping   …………………………………..      

57

Automate   ……………………………………………...      

57

Good supplies   …………………………………….   

57

26

Selling online on your own   …………………………..    

57

A simple website may be all you need   ………………...      

57

Make the site personal   ………………………………...      

57

27

How to build a website with an online store to sell jewelry      

58

Register a domain with a host   ………………………….      

59

Your front page   …………………………………………     

60

How to structure content within the site   ……………….      

62

28

Buy something from your competitor’s website   …...      

63

29

How to market your website   ………………………..     

64

Make it easy for search engines like Google to find you       

64

Carefully select your front page heading and sub-heading    

65

Submit your site to Google   ………………………….….    

65

Show your URL (wed address) in many places ..............    

65

Build a link page and exchange links   ………………….     

65

Every page needs a link back to the home page & a call for action

Write little articles about what you do   …………………     

68

Use auto responders everywhere you can   ……………...     

68

Affiliate programs   ……………………………………...      

68

Pay per click adverting can be very effective   …………..      

69

30

How to dramatically increase sales with gift vouchers    

69

31

How to take photos that sell   ………………………….    

69

The camera   …………………………………………..       

69

Illumination   …………………………………………….       

69

Taking the photo   ………………………………………..     

71

Afterwards – improving the photo on your computer   ….     

72

How MrBead photographs   ……………………………..     

72

32

How to make a killing selling at jewelry shows! …….  

73

How do I get into shows?   …….…………………….….     

73

How to display at a shows   ………………………..…...      

74

Multi-day shows   ………………………………………..

76

Insurance   …………………………………………….…     

76

How to sell to customers   …………………………….…     

78

Make it easy to pay   ……………………………….……      

77

Market your website too   ………………………….……       

77

Sell add-ons   ………………………………………….…      

78

Jewelry care tips help sales   ……………………………      

78

33

How charities can bring you big sales   ………….….…   

79

34

How to open a brick & mortar bead store   ………..…   

80

Raising the cash   ………………………………………..      

81

Start small   ……………………………………………...      

81

Marketing is the secret to success   ……………………...      

81

Display to sell   ………………………………….……….     

82

Stock   …………………………………………………....     

82

Not easy   …………………………………………….…..     

82

35

Selling jewelry for more profit   …………………….....   

83

Sell benefits, not products   ………………………………..    

84

Don’t copy losers   ……………………………………..…    

84

Customers will pay!   ………………………………..……    

84

Gain from the competition   …………………….……..….    

84

36

Why increase your prices right away!   …………..…..  

85

What price change does to your bottom line   …………...    

85

37

How to earn money teaching jewelry making  ……….    

86

You’re an expert, and don’t know it!   ……………………     

86

A growing business   ……………………………………..      

86

It’s easy   …………………………………………………      

86

How to find students   ……………………….……………     

87

Where can I teach   ………………………….……………      

87

Ideas for projects   ……………………………….…….      

88

Organizing the jewelry making workshop   ………….…..      

88

How long should the workshop last?   …………………...      

89

Plan in advance   ……………………………………….....  

89

How to make your jewelry workshop more profitable   ….      

90

 

 


Section Three

38

Where to source good quality beads cheaply ……     

92

39

Top ten tips when buying beads online   …………    

93

40

What's a fair price for beads?   …………………..    

96

Why beads are so expensive   ……………………      

95

41

Buying beads by size   ……………………………..  

96

Measuring beads   …………………………………   

96

42

How many beads will I need?   …………………...  

97

43

Choosing beads by material   ……………………..  

98

44

Choosing beads by shape   ………………………..  

99

45

How to buy beads at bead shows  ………………….   

105

The best way to buy at bead shows   ……………….     

102

Money at bead shows   ………………………….……    

102

Other bead show tips   ………………………………     

103

46

How to buy beads wholesale   .……….…………... 

104

47

How to travel overseas to source beads   ……….…    

106

How to get the best price   ……………………………….….    

107

  Visas            …………....................................…………………….…. 107

48

How to buy beads in China   ………………….…   

108

Wild!   …………………………………………….…..

108

Getting there   …………………………………………     

108

Hong Kong   ……………………………………….…   

108

Guangzhou   …………………………………….…       

109

Beijing   ……………………………………………… 

109

Shanghai   ……………………………………………      

109

China transport   ……………………………………      

109

  How to buy beads in South Korea   ……………..  110

49

How to buy beads in Thailand   ……………..   

110

50

How to deal with overseas money   ……………...   

111

51

How beads get their color?   ………………….….   

112

52

How to tell natural color from dyed   ……….…..   

114

 

 

Section Four      

53

The secrets of pearls   ……………………………..   

115

Pearls sell!   ………………………………………...     

115

What are cultured pearls?   …………………………     

115

Color pearls   ……………………………………….      

116

The best pearls ………………………………………    

116

What is mother-of-pearl? ……………………….……    

116

Matching pearls   …………………………………....    

117

Knotting a pearl necklace   ……………………….……    

117

How to tell real pearls from fake   …………………….    

117

54

How to sell jade jewelry   ………………….……...  

119

 

 Buying jade for jewelry   ……………………………

119

History of jade   ……………………………………     

120

Types of jade   ……………………………………..      

121

Quality of jade   ……………………………………     

121

How to use jade in your designs   ………………….      

121

55

Coral - the living gemstone  ……………

121

56

How to profit from chips   ………………………...  

123

57

How to make money from magical beads   ……...   

124

A truly magical stone – quartz  ………………………    

124

Swarovski crystal beads   ……………………….….    

126

 

Moonstone - nature’s treasure with a sensuous and charm  

127

58

Warm up winter with lampwork beads!   ……….   

128

59

How charm bead magic can make you money  …...   

132

How to sell charm jewelry  ……………………..      

130

Troll beads   ………………………………………..     

131

60

How findings make you more money   …………..   

132

Spacer beads  …………………………………………     

133

Bead wire & other findings ………….……………….      

133

61

How to sell seasonal Jewelry   ………………………  

134

Some of the main holidays to sell to sell-to  ….………    

134

Valentine’s Day   ……………………………………   

134

Easter & spring jewelry   ……………………………   

134

Mother’s Day   ………………………………………   

134

Father’s Day   ……………………………………….   

135

Summer beads   ……………………………………..   

135

Autumn jewelry - gems for the fall   ………………..   

136

Halloween jewelry   ……..………………………….    

136

Christmas jewelry   …………………………………    

137

 

 Section Five


       

62

How to design jewelry   ……………………… 

138

How to start   ………………………………………..     

138

Color   ……………………………………………….     

138

Size of beads   ………………………………………     

138

Balance   …………………….………………………     

139

Findings   ……………………………….…………...     

139

Start with a frame   ………………………………….     

139

Where to find inspiration   ………………………….      

139

How do I know I have a good design?   …………….     

140

63

How to use your leftover beads

141

What to do with the leftovers   ……………………..     

141

64

How to make a simple bead bracelet   ……….    

142

65

Pendants make designer necklaces easy   ……    

143

66

How to thread beads and make a necklace   ...    

145

67

How to make an amethyst necklace  ………..    

147

68

Common catches & bails   .……………………    

148

69

How to store beads   …………………………...    

150


 

Section Six

70

Gemstones by the month   ……………………   

152

January: Garnet   ………………………………….      

152

February: Amethyst   …….………………………….      

153

March: Aquamarine   ……………………………..        

155

April: Diamonds   …………………………………      

156

May: Moonstone   ………………………………...       

157

June: Pearl   ………………………………………       

159

July: Ruby   ……………………………………..       

160

August: Peridot   ………………………………..       

160

September: Sapphire  ………………………………     

162

October: Opal   ……………………………………       

163

November: Topaz   ………………………………..      

165

December: Turquoise   ……………………………      

167